Good information travels fast when you put it where people already are.
The Challenge
During an internship with She Leads Justice, a Connecticut nonprofit advocating for women's rights and connecting communities with legal resources, I developed a recurring Instagram carousel series called "Know Your Rights."
The campaign addressed a core problem: the organization had valuable legal information on its website, but it wasn't reaching the people who needed it most. The goal was to surface that content on platforms audiences already used, in a format that was visually consistent, accessible, and easy to share — while also making clear that She Leads Justice's hotline and volunteer network were available to help.
The Solution
I designed and produced the "Know Your Rights" Instagram carousel series on a consistent biweekly schedule. Each post followed a uniform visual template built around She Leads Justice's brand colors, creating a recognizable look across the series. Topics were drawn directly from the organization's website, ensuring accuracy while bridging followers to deeper resources.
The carousel format allowed complex topics to be broken into digestible slides, with each post designed to stand alone as an informative resource. A consistent call to action directed followers to the website and highlighted the organization's hotline and volunteer services.
The Outcome
The “Know Your Rights” campaign demonstrated an ability to translate organizational goals into a coherent, sustained social media strategy. Managing the series from concept to publication required fluency across several overlapping skill sets and the ability to apply them consistently over time.
From a content planning standpoint, the project demanded deliberate editorial judgment: selecting topics that were both relevant to a Connecticut audience and representative of She Leads Justice’s mission, then sequencing them across a multi-week schedule. Sourcing directly from the organization’s website required careful reading of existing materials and the ability to distill legal and advocacy content into language that was accessible.
The work also called for a working understanding of how Instagram functions as a platform. Each post was designed with the audience’s experience in mind: someone encountering the content mid-scroll should be able to learn something useful, feel the organization’s presence, and know where to go next.
Taken together, the campaign reflects a practical command of digital content strategy, not just the ability to produce individual posts, but to build and maintain a format that serves a real organizational need over time.